If you run a web site, or even just a low-key blog or Youtube channel, you'll probably have heard of SEO. It stands for Search Engine Optimisation, and involves making sure that your site gets recognised by leading search engines in order that it shows up near the top of the list when someone searches for the type of information that you're offering.

While there are plenty of marketing companies out there who will happily charge you many thousands of dollars in order to help you achieve top-class SEO, there are also some great software tools that can help you do it for almost nothing.

One program that I've been playing with recently is called Rapid SEO Tool, and it's a mere 6 MB download, will run happily under Windows 10, and is malware-free according to VirusTotal and Web of Trust. Although it costs money, you can run it up to 30 times for free, which is sufficient to get a good understanding of what it does.

Rapid SEO Tool lets you type in the address of your web site, and then the address of a similar site (eg, one of your competitors). It then compares a number of key SEO-related figures and stats, in order to show you which site scores best and why that is the case. So if you want some quick easy-to-implement tips on how to increase the findability of your own site, have a play with Rapid SEO Tool.  Read More