If you or your business have a web site, you'll probably have heard about SEO or Search Engine Optimisation. It's all about the techniques you use in order to persuade search engines such as Google to list your site higher than others when people search for particular keywords or phrases.

SEO is a long and complicated process. Changes to your site won't be instantly reflected in the results, but the hardest part is often more about finding information on which things you should be changing. Which is where a clever online tool called COAT comes in.

COAT, from a web consultancy called Zazzle, is a Content Optimization and Auditing Tool. To use it, just enter details of your web site and the keywords you're hoping to match on. The tool will perform the necessary analysis and email you a useful report with some steps that you can take to improve your rankings.  Read More